Why Do People Care?

Don't you feel that people care about the stupidest things sometimes? There is a group of people boycotting the upcoming the new James Bond Film: Casion Royale. The group, craignotbond, posts on their website:

When you heard the casting announcement about Craig
as Bond, you might have thought that it was all over, and
there was nothing you could do about it. Well you were
wrong! The movie business lives and dies on the patronage
of its customers, the moviegoing public. And, as the old
saying goes, the customer is always right! Bond fans are
joining together by the thousands to stop Sony and EON
from ruining the future of James Bond by hiring Daniel Craig.
Join the Casino Royale Boycott now, and you'll be taking the
first steps towards bringing back the James Bond we know and love!
website: www.craignotbond.com

Come on people lets do something worth while in life. Join an organization that matters, volunteer if you have this much time, or just go bowling. People are "joining together by the thousands." Really? Atleast for me, I think that this is very inefficient.